DaS™ – Framework
Delivery FOCUSED by DESIGN.
For over two decades, the Agile manifesto taught us that the design was cast as disposable and that only code matters. With new advancements in automation and tooling, the lines between design and code are no longer an issue, and for the first time in human history, the delivery is owned by the makers.
Turn your static briefs, email reporting, and weekly updates into a living ecosystem that drives your product forward.
Our services are available 365 days a year. We help individual leaders, teams and departments to shape better integration within their organisations. Helping teams to monitor, manage and make contextual data-driven decisions about their design propositions.
Mobilise
The DaS™ Framework
The Framework has been deliberately adjusted to engineering and the Product Operating Model. Empowering designers to broadcast their deliverables in sequences where they bring the most significant impact on the proposition. Each pillar offers a level of transparency that enables better decision-making and builds a foundation for data-driven, refactorable touchpoints that can be easily deployed from the knowledge base. Think. Solve. Make — Documenting design decisions along the way is key to understanding how we arrived at this point and how we can build a better future.
+5k
Mentees in DaS™ Academy since 2012
+50
In-company design academies for the finance sector
26%
Reducing the risk in regulated environments
17%
Upskilled the design function using POM
72%
Of the mentees achieved their career goal
£9M
Saved in cross-team integration since 2010
3-5x
Faster to market without affecting the main team
90
Design Directors as cross-sector direct contributors
Mobilise
Framework.
Delivery focus, design-led, organisationally integrated — that is DaS™ Framework.
Proposition Shaping
Without
The promise of a single vision with a long timeline, where budgets are burned, and awards to be won, where real products are never delivered.
No clear KPIs, intangible OKR, loose project definition – despite the fact that it is often written by a third party with no access to the system.
Six-week senior stakeholders interview cycles, answering only strategy and vision questions, never addressing the core product
With DaS™
DaS™ is operational in a week’s time. No decks, no comlicates set up's, or additional software required. Simple combo of Atlassian and Figma.
Every proposition has a PRD written in BDD format so that all articulation serves a purpose, produces a physical output, and drives a business outcome.
Service design and product strategy are captured in an active format (text), allowing all stakeholders to measure against their KPI’s.
Deign Shaping
Without
Months of research and insights that end up in PPTs and PDFs, or on Miro boards that no one reads due to insufficient integration.
Manual transcription, integrated with made-up insight synthesis by a committee of partnering agencies, trying to upsell their time.
No tech gap analysis, no solution architecture, no brand foundation, no GTM integration. Empty links that refer to a previous version of software that no one uses.
With DaS™
All research and insights are integrated into an active text so they can be resurfaced in an appropriate context to support team decisions.
DaS™ focuses on compound knowledge, extending your reach, data, and decisions fully transparent to all team members.
We learn that a product definition without engineering input is likely to fail quickly. DaS™ combine design and engineering in one space, shaping, prototyping, and shipping all within a week.
Refinement
Without
Countless strategy workshops, dozens of sticky notes, neither one of them connected to the delivery pipeline, having no influence, no impact, no action in the real world.
Constant adjustment of a timeline in an Excel sheet that puts the design function into a reactive switching mode, where quality drops significantly.
Missing design artefacts that are indispensable for the delivery and rushed decisions about asset management and data optimisation.
With Design at Scale™™
DaS™ Canvas provides a foundation for the Framework's full integration through PRD. We translate all workshops into an actionable format for immediate integration.
DaS™ Framework provides the actionable layer for your product team, with clear prioritisation and tangible impact at the end of each week.
Continuous design supply, in the form of code structured in GitHub or an equivalent repository, is the baseline we use, referring to existing design artefacts that represent the brand.
Development
Without
Weekly handover call with remote engineering teams, who guess what the design team has cooked up over the night.
Diverge, converge, repeat – ending with more problems than solutions, keeping the engineers driven only by tasks rather than propositions.
The feature machine blames the “development“ for not building enough features. Development blames the “design” for not having enough to design. Both depend on the business to define the problem.
With DaS™
Structured PRD define integrated prototypes. The evolution of the same PRD validated by SA drives the delivery and documentation.
Think.Solve.Make – all design output is reflected in the codebase. DaS™ outputs are translated through MCP to the appropriate language.
A singular knowledge base that integrates our findings and drives decision-making. Simple, transparent priority list that drives weekly increments and monitors and reports on the rest for smooth delivery.
Shoe and Tell
Without
High-fidelity mockups and expensive animation in the decks that communicate an unambiguous proposition for the far future grounded in reality.
Usability testing on a static screenshot of an integrated product or service, testing the perception, vision and ambition, not the product.
Delayed Retrospectives that do not address real challenges of the product delivery model, only to find a way to blame the staff for not addressing the right problem.
With DaS™
Build the real thing. DaS™ focuses on an actionable layer that translates Figma (or equivalent) into working code via MCP, Claude, and Cursor. Real data. Ship-ready from the start.
All tests happen in the test branch in real code. Real loading time. Real interactions. Real performance. Real feedback.
The DaS™ team iterate on one thing at a time. We select one thing to tackle and resolve it in a week, together as a team, squad, or unit. No blame culture, no backstabbing, no politics.
Integration
Without
This is the responsibility of the engineering team – design has no say here. We just push it LIVE and see what happens.
We often review against the KPIs we develop throughout the project. Find a generic, well-known UAC scattered all over the intranet and see whether we meet them.
If it does work, we fix it in marketing. No point in rebuilding the entire product just because something doesn't work.
With DaS™
DaS™ teams are guided to design, build, and ship as one. While pushing LIVE, the eyes are on the release. This reflects on the product's quality and minimises risk.
As our KPIs are built directly into the PRD to be met before our proposition goes live, we already know what performance to expect and in what tolerance.
The DaS™ teams often go from one project to another while releasing the CR 1.0; we are already in the planning phase for CR 2.0.
Note: For clients in highly regulated environments, we have a tailored proposition that addresses the UK FCA standards.
Dare to Scale – Book a discovery call where you can find out how to elevate your daily routines and enjoy a frictionless product design delivery.
For Practitioners
I make
An individual program for design leaders, managers, and design directors who shape their design function from scratch. Do not hesitate to roll up your sleeves and make adjustments, tweaks, and internal validation with your own team — for design leaders who dare to scale. You challenge + our experience.
This is a 09 x 45min session over 9 weeks.
For Organizations
We Transform
A program designed for organisations that are looking to adopt or transition to a product operating model. Whether you are an agency supporting an in-house design team, brand, or marketing, transparency is everything. We tailor the proposition to your product environment.
12 weeks minimum engagment.
Method
How can we
help?
Speak with authority. Lead with modesty.
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Design at Scale™ is defined by three models, which form the Method. Each model operates in a different part of the business and collects and informs parties on design and engineering decisions that have a direct impact on the delivery.
All brands and trademarks presented on the Design at Scale™ website are owned by their relevant companies or agencies. The projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without written approval from Design at Scale™ (alternatively GIVE™, 9V™) and/or relevant companies and agencies.
