;
JAL-Hero

Design at Scale™.

Shape the Future Organisation Through Design

In the age of aimlessness and constant change, the future favours those who see the change as a process, not as a destination. Our journal prepares you for three things. Your ground foundation as a designer. Regardless of the changes that you are going through, the solid foundation allows you to make better decisions. The Method – whether you implement it to the dot or just parts of it, you’ll see the differences in your workplace instantly. And third, a bit of design wisdom that has faded away from designers' vocabulary.

This is the future of design delivery.

The autonomous self-driven specialist who approaches every challenge as an opportunity, is well-versed in techniques and implementing the most appropriate approach, while not only delivering design by building future opportunities for the design and business itself. 

WRAP .Arrow

Physical

£19.90

The Journal is ready for your scribbles, thoughts, diagrams and wayfinding narratives to make the best decision for you and your design career.

Only delivered as set for now

Digital

£9.90

One of our clients asked for the PDF so that he can scribble in his iPad — and here it is, a simple one-click download of the Journal in digital format.

Downloadable ePub  

What‘s Inside.

90-day program for designer and creative minds.

Use it as a map of where you are, where your product is and how best to navigate it forward.

The 90-day cycle offers something that business can not. According to HBR Magazine, only 3% of design leaders actually spend their time on shaping their successors. That is why we took the liberty to combine all the knowledge in this little journal that can assist you in making that leap. 

Ultimately, the focus is on you and your ability to build a set of assets that serve as your foundation in the very business you serve. Mobilisation is not about others; it’s about your own ability to recognise the layers in the business and how to navigate them. 

Mobilisation

The core of the journal is the DaS™ Framework — demonstrating how well-equipped designers can shape the organisation through design. Understanding the phases and challenges allows you to address them by proactively reframing the discussion leading to delivery, rather than reacting to rising business needs. 

Operation

Once you harness the power of transparent delivery, automation allows you to excel and build even greater products and services for the tasks you have been assigned. 

Acceleration

INFO .LinearProces

Table of Content.

Every day, one page, one exercise

1.0 Foundation Journal
ARROW .Basic ARROW
Our journey starts with you. We look at your routine, how you reflect, your planning method, and how you hold yourself accountable. How do you build your personal and interpersonal relationships, and how do you motivate the rest of the team? We also dive deep into stress and fear that leads to procrastination. What is your purpose? Where do you get your motivation? And why glamour is not really a design thing.   
2.0 Method
ARROW .Basic ARROW
In this section of the journal, you’ll be a treasure hunter. You 'l need to find what is missing in your project or proposition and fix it.   
2.1 Proposition Shaping
ARROW .Basic ARROW
Have you planned it correctly, what tools you have used and what outputs you have handed over?
2.2 Design Shaping
ARROW .Basic ARROW
What vision have you built on what strategy and under what KPIs you’ll measure the success, and most importantly, how you communicate this back to your team?
2.3 Refinement
ARROW .Basic ARROW
Well, for some teams, this is cosmetics; for others, this is a cornerstone of the next phase. You’ll see why this is important and why you should know more than any of your colleagues in the room. 
2.4 Product Delivery
ARROW .Basic ARROW
Here, we switch gears from 80/20 to 20/80 to better support your engineers. The bottom line is you listen and serve — this way you learn the secret.
2.5 Show and Tell
ARROW .Basic ARROW
Another cornerstone of a successful product team. Demo day or show and tell. 
2.6 Integration
ARROW .Basic ARROW
Often overseen and forgotten, as this is mostly with BAU teams. We recommend that you raise your hand for it. It might take time, but learning is priceless. 
3.0 Adoption
ARROW .Basic ARROW
At the end, we include a few stories that help us to be, well, more designers. 

Impact

By standardising communication in one location we enable the design team to increase their productivity by 25-32% in avarage. 

32%

Mood

Improved the mood and overall unity between team members

Clarity

Restore the clarity on where the team is and what we need to improve.

Stress

Reduces the stress from situations that were not for the designer to solve.

Focus

The team has found a new focus on minor issues that have improved quality.

Connection

The connection between design and engineering strengthens. 

Integration

Fewer handovers and increased quality of delivered increments.

Meeting

Reducing meetings by half while improving meeting quality. 

Decision

The team has found a new focus on minor issues that have improved quality.

Journals
Scale
Design.

Clarity beats the plan for breakfast — sometimes we work twice as hard just because we were not able to accept that the project was not about vision by delivering a button. This journal teaches you how to understand the environment and what approach to take to deliver the impact. 

Scaling

INFO .Zoom_V
The Author
HEAD .Shot

For over two decades, our clients have seen the patterns others miss – we turn design complexity into a clear advantage.

PART.UnileverPART.VevoPART.PearsonPART.SonyPART.BBCPART.SKYPART.RipCurlPART.UOBPART.QuantasPART.SamsungPART.LBGPART.AdlibrisPART.NokiaPART.NikePART.BoSPART.Goldman SachsPART.UnileverPART.VevoPART.PearsonPART.SonyPART.BBCPART.SKYPART.RipCurlPART.UOBPART.QuantasPART.SamsungPART.LBGPART.AdlibrisPART.NokiaPART.NikePART.BoSPART.Goldman SachsPART.UnileverPART.VevoPART.PearsonPART.SonyPART.BBCPART.SKYPART.RipCurlPART.UOBPART.QuantasPART.SamsungPART.LBGPART.AdlibrisPART.NokiaPART.NikePART.BoSPART.Goldman Sachs

PreOrder

LINE .Zoom_H
SET-SQ-PACK-LieOpen-BW
SQ-TOC-BW
BOK-SQ-Mission-Front_BW
BOK-SQ-Design-Front-BW
SET-SQ-PACK-Stand-BW
SQ-Principle-BW

Book

The book offers a unique perspective on product design delivery. Looking back, the past holds some companies back. Present the Method itself and show how the implementation reshapes the organisation through design.  

Journal

The journal is a practical workbook that allows us to apply all the learnings from our previous students. It’s designed as a daily task that can be sped up and slowed down based on your own personal preference.

£45,90

The journal is now part of the Design at Scale™ Set — allowing us to package the basic foundation of knowledge in a book and implementation in the journal, along with your own reflection. 

Design at Scale™

LINE_MAGENTA_050_301

Categories

LINE_MAGENTA_050_301

Data

LINE_MAGENTA_050_301

Share

Internal

Collaborate

Resources

IBM PlexSan
Regular
Charcoal

Design at Scale™ is defined by three models, which form the Method. Each model operates in a different part of the business and collects and informs parties on design and engineering decisions that have a direct impact on the delivery.

All brands and trademarks presented on the Design at Scale™ website are owned by their relevant companies or agencies. The projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without written approval from Design at Scale™ (alternatively GIVE™, 9V™) and/or relevant companies and agencies.

SOC_Twitter
SON_LinkedIn
SON_Instagram
SOC_-Medium
View