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DaS™ – Academy

Empowering YOUR 
Design Future.

At the intersection of design thinking, service design, human-computer interaction and product design development is the unique spot of a functionally integrated design leader. No politics, no buzzwords, no jargon, no extra meetings, no manipulation — a pure, clean, data-driven decision-making business foundation that allows creative minds to shape the future of the organisation through design.

Extending the reach

We collaborate with designers, creators, makers, and curious minds who have decided to step beyond the design field. We are not going to teach you more AI buzzwords to sound intelligent. We shape your perspective, through which you can bend any reality of any business you intend to transform for the better, without constantly repeating “critical business strategic thinking along with a system design approach driven by experience design”.

Pivoting career

That’s right, every one of us finds themselves in the intersection of different trades and experiences where we find our own sweet spot. Some mode from UX to Research, some from Engineering to Management or from Brand to Product development. These transitions are as challenging as finding an apartment in a different city or country without a proper understanding of the language or customs. 

We believe that the ultimate goal of every Product Design Leader is to become an educational enabler, reshaping their organisation through operational excellence and cross-functional integration.

For Practitioners

I make

An individual program for design leaders, managers, and design directors who shape their design function from scratch. Do not hesitate to roll up your sleeves and make adjustments, tweaks, and internal validation with your own team — for design leaders who dare to scale. You challenge + our experience.

This is a 09 x 45min session over 9 weeks.

For Organizations

We Transform

A program designed for organisations that are looking to adopt or transition to a product operating model. Whether you are an agency supporting an in-house design team, brand, or marketing, transparency is everything. We tailor the proposition to your product environment.

12 weeks minimum engagment.

Events & Webinars

WEB.Perform.001

23.04.2026

High-Performing Teams 

Webinar addressing the phenomenon of high-performing design teams and how we can build one and leverage advanced connectivity and automation.

WEB.Prod.001

07.05.2026

Product vs Design at  Scale

Webinar for design leaders who are often integrated into large organisations. We make learning real by integrating your live work challenges into the learning journey, from theory through to application.

WEB.Lead.001

21.05.2026

Transparent Design Leadership

Webinar reflecting on how to build a beneficial design/product relationship foundation by leveraging the design knowledge in the right context.

WEB.Fun.001

04.06.2026

Integrated Design Function

We often hear about collaboration between agencies and in-house teams.  This webinar focuses on the majority of pitfalls and how to avoid them.

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Tailored, affordable, and precisely dedicated to your cause.

Why

Led by practitioners
We are a team of practitioners, makers, and design leaders with a passion for sharing our expertise in defining, mobilising, and leading design propositions in a product-oriented world.
Make it
We combined the necessary foundation in teaching materials and frameworks, yet the core of the course is in practical implementation. Face-to-face (or in-house for organisation) and online (for individual participants and webinars) — Delivering a personalised and practical learning tailored to your situation.
Practical assignments
You bring the challenge, we combine it with our expertise. At the intersection, we’ll decide on the approach and co-develop the plan with you / for you. The bottom line is that you walk away with a solution that you can integrate tomorrow.
Knowldge based
Our combined learning includes 100+ case studies with practical implementation. Our contributors shared their stories and failures so that we can minimise yours. Failing fast is not a strategy. Learning fast by making informed decisions is.
Endorsed
We deliver workshops and lectures across the world — including SP.EDU (Singapore), BATH.AC  (UK), FAVU.VUT (CZ), VSVU.SK (SK), LBG (UK), and SKY (UK).
Focus cohorts
To achieve the best outcome for all our participants, the classes are limited to 9 people. 
Community
Everyone offers some kind of platform and a pay wall. We believe that the community does it better. You share your challenge, and we address it collectively. 

+5k

Mentees in DaS™
Academy since 2012

+50

In-company design academies for the finance sector

26%

Reducing the risk in regulated environments

17%

Upskilled the design function using POM

72%

Of the mentees achieved their career goal

£9M

Saved in cross-team integration since 2010

3x

Faster to market without affecting the main team

90

Design Directors as cross-sector direct contributors 

PART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.SamsungPART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.SamsungPART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.Samsung
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The courses that cover 360º of product design development.

Course.

How do you, as a design leader, navigate rapid demands, operational challenges and deliver a well-defined proposition in a fraction of the time? 
Find out more in our course.

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Mobilise

INFO.Operate
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Operate

INFO.Accelerate
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Accelerate

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All modules are interchangeable and can be tailored to your specific use case. 

Modules.

01

On Design Product Management

02

On Product Design Leadership

03

On Product Design Strategy 

04

On Product Design Quality

05

On Product Design Value

06

On Product Design Process

07

On Product Design Briefing

08

On Product Design Teams

09

On Product Design Research

10

On Product Design Storytelling

11

On Product Design Language

12

On Product Managing Service Design

13

On Product Design in CX

14

On Product Refinement

15

On Design System & Brand 

16

On Product Design in Organisation

17

On Product Design Resources

18

On Product Design Tools

19

On Product Design Development

20

On Product Integration
0101010
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Each participating party is eligible for the following benefits.

Benefits.

DaS™ Courses
All recorded courses are in our community. 
DaS™ Supply
All assets in our asset library.
DaS™ Licence
Continued access to Livebook, our digital learning platform.
DaS™ Set
All participants will receive the DaS™ Set, including book & journal.  
DaS™ Community
Access to our design community. All your challenges in one space — direct line for the 1-2-1 reviews.

For Practitioners

I make

An individual program for design leaders, managers, and design directors who shape their design function from scratch. Do not hesitate to roll up your sleeves and make adjustments, tweaks, and internal validation with your own team — for design leaders who dare to scale. You challenge + our experience.

This is a 09 x 45min session over 9 weeks.

For Organizations

We Transform

A program designed for organisations that are looking to adopt or transition to a product operating model. Whether you are an agency supporting an in-house design team, brand, or marketing, transparency is everything. We tailor the proposition to your product environment.

12 weeks minimum engagment.

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Frequently Asked Questions over chat or discovery calls. 

FAQ.

Where is Design at Scale™ based?
Our present address is Building C3, 13 Soames Walk, London SE10.
When we run in-person workshops, we often hire a dedicated space to have the privacy to help with their own professional development and networking.
What formats do you offer?
At the moment, we offer bespoke training online and in-house (or in-agency). 
Is this for beginners?
Our intent is to have a quality engagement with a professional with at least 10 years of experience in the field. Feel free to reach out; we can recommend you to our partners who offer postgraduate and beginner courses. Our motto: “No one is left behind“
 
If you transition or pivot your career, we'll help you to repackage your existing skills to your new product-related function.  
Do I get a job after the course?
We are not a recruitment agency, yet we have over 850 Talent Partners who often reach out to fill gaps in their portfolios. We recommend all our students with no introduction fee.
Do you teach Figma or Vibe Coding?
The advanced automation we provide as part of the course is centred around Figma, MCP, Cursor, GitHub, and the Atlassian package. What we provide is the frameworks and how to implement them — the beauty is that you can do it with Office 365, Notion, Google Drive, or build it in Base44. Choice is yours once you understand the foundation. 
Do I earn the certificate?
Of all the participants I have had the chance to work with, none have asked for a label (in this case, a certificate). The certificate is good for recruiters and talent partners, but the real skills make the difference. If you can apply them, you’ll be seen as an industry leader, and no label will be necessary. 
What is your refund policy? 
All purchases are non-refundable. If you can not attend one cohort, you can simply join another. The licence agreement is governed by our Terms & Conditions.
What is the deadline & timing?
Genuinely, all events have their appropriate deadlines. Over the years, working with individual leaders, we have established our own timeline. That means 10 sessions happened over 10 days, 10 weeks or 10 months. If we have a group session, we prefer weekly engagements as they yield better results for you. 
Why should I choose you over another provider?
We believe that the market offers a great variety of courses with different levels of depth, focus, and price. 
 
You can spend £45k on the course and learn the same thing for £5,60 in the public library.  The difference is in connections and impact. While some academies focus on practical UX, UI, strategy, or exclusively on design leadership or fame, our expertise lies in the inception of Product Design and a Product Operating Model in complex, regulated environments. 
What support do you offer once the course has finished?
Our support is targeted at the DaS™ Community — and for very practical reasons. One Space, one Language, One Team, one Product is the core ethos of Design at Scale™. 

Dare to Scale

Design is on it’s pivotal point. Speed, strategy, thinking, craft, complexity, systemisation and the overall integration made design function 20x faster than 30 years ago. What is the next chapter of design?

SPEAKER

Design at Scale™: How Individuals Shape Future Organisation Through Design

Design 
at Scale™

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Categories

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Data

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Resources

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Design at Scale™ is defined by three models, which form the Method. Each model operates in a different part of the business and collects and informs parties on design and engineering decisions that have a direct impact on the delivery.

All brands and trademarks presented on the Design at Scale™ website are owned by their relevant companies or agencies. The projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without written approval from Design at Scale™ (alternatively GIVE™, 9V™) and/or relevant companies and agencies.

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