
DaS™ – Academy
Empowering YOUR
Design Future.
At the intersection of design thinking, service design, human-computer interaction and product design development is the unique spot of a functionally integrated design leader. No politics, no buzzwords, no jargon, no extra meetings, no manipulation — a pure, clean, data-driven decision-making business foundation that allows creative minds to shape the future of the organisation through design.
Extending the reach
We collaborate with designers, creators, makers, and curious minds who have decided to step beyond the design field. We are not going to teach you more AI buzzwords to sound intelligent. We shape your perspective, through which you can bend any reality of any business you intend to transform for the better, without constantly repeating “critical business strategic thinking along with a system design approach driven by experience design”.
Pivoting career
That’s right, every one of us finds themselves in the intersection of different trades and experiences where we find our own sweet spot. Some mode from UX to Research, some from Engineering to Management or from Brand to Product development. These transitions are as challenging as finding an apartment in a different city or country without a proper understanding of the language or customs.
We believe that the ultimate goal of every Product Design Leader is to become an educational enabler, reshaping their organisation through operational excellence and cross-functional integration.
For Practitioners
I make
An individual program for design leaders, managers, and design directors who shape their design function from scratch. Do not hesitate to roll up your sleeves and make adjustments, tweaks, and internal validation with your own team — for design leaders who dare to scale. You challenge + our experience.
This is a 09 x 45min session over 9 weeks.
For Organizations
We Transform
A program designed for organisations that are looking to adopt or transition to a product operating model. Whether you are an agency supporting an in-house design team, brand, or marketing, transparency is everything. We tailor the proposition to your product environment.
12 weeks minimum engagment.
Events & Webinars

23.04.2026
High-Performing Teams
Webinar addressing the phenomenon of high-performing design teams and how we can build one and leverage advanced connectivity and automation.

07.05.2026
Product vs Design at Scale
Webinar for design leaders who are often integrated into large organisations. We make learning real by integrating your live work challenges into the learning journey, from theory through to application.

21.05.2026
Transparent Design Leadership
Webinar reflecting on how to build a beneficial design/product relationship foundation by leveraging the design knowledge in the right context.

04.06.2026
Integrated Design Function
We often hear about collaboration between agencies and in-house teams. This webinar focuses on the majority of pitfalls and how to avoid them.
Tailored, affordable, and precisely dedicated to your cause.
Why
+5k
Mentees in DaS™
Academy since 2012
+50
In-company design academies for the finance sector
26%
Reducing the risk in regulated environments
17%
Upskilled the design function using POM
72%
Of the mentees achieved their career goal
£9M
Saved in cross-team integration since 2010
3x
Faster to market without affecting the main team
90
Design Directors as cross-sector direct contributors
The courses that cover 360º of product design development.
Course.
How do you, as a design leader, navigate rapid demands, operational challenges and deliver a well-defined proposition in a fraction of the time?
Find out more in our course.
Mobilise
Operate
Accelerate
All modules are interchangeable and can be tailored to your specific use case.
Modules.
01
On Design Product Management
02
On Product Design Leadership
03
On Product Design Strategy
04
On Product Design Quality
05
On Product Design Value
06
On Product Design Process
07
On Product Design Briefing
08
On Product Design Teams
09
On Product Design Research
10
On Product Design Storytelling
11
On Product Design Language
12
On Product Managing Service Design
13
On Product Design in CX
14
On Product Refinement
15
On Design System & Brand
16
On Product Design in Organisation
17
On Product Design Resources
18
On Product Design Tools
19
On Product Design Development
20
On Product Integration
Each participating party is eligible for the following benefits.
Benefits.
For Practitioners
I make
An individual program for design leaders, managers, and design directors who shape their design function from scratch. Do not hesitate to roll up your sleeves and make adjustments, tweaks, and internal validation with your own team — for design leaders who dare to scale. You challenge + our experience.
This is a 09 x 45min session over 9 weeks.
For Organizations
We Transform
A program designed for organisations that are looking to adopt or transition to a product operating model. Whether you are an agency supporting an in-house design team, brand, or marketing, transparency is everything. We tailor the proposition to your product environment.
12 weeks minimum engagment.
Frequently Asked Questions over chat or discovery calls.
FAQ.
Dare to Scale
Design is on it’s pivotal point. Speed, strategy, thinking, craft, complexity, systemisation and the overall integration made design function 20x faster than 30 years ago. What is the next chapter of design?

Design at Scale™: How Individuals Shape Future Organisation Through Design
Design
at Scale™
Categories
Data
Share
Internal
Collaborate
Resources
IBM PlexSan
Regular
Charcoal
Design at Scale™ is defined by three models, which form the Method. Each model operates in a different part of the business and collects and informs parties on design and engineering decisions that have a direct impact on the delivery.
All brands and trademarks presented on the Design at Scale™ website are owned by their relevant companies or agencies. The projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without written approval from Design at Scale™ (alternatively GIVE™, 9V™) and/or relevant companies and agencies.