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DaS™ – Academy

Empowering YOUR 
Design Future.

At the intersection of design thinking, service design, human-computer interaction, and product design development lies the unique space for a functionally integrated design leader. No politics, no buzzwords, no jargon, no extra meetings, no manipulation—a pure, clean, data-driven decision-making foundation that helps creative minds shape the future organisations through design.

For Designers

We transform designers into effective business leaders and show you how to leverage your design skill set in a product operating model by efficiently leading your team to successful, optimised delivery.

For Managers

We transform managers into effective design decision-makers and show you how your different path can lead to better design in your organisation by understanding the basics of product design delivery.

We believe the ultimate goal of every Product Design Leader is to become an educational enabler, reshaping their organisation through operational excellence and cross-functional integration.

Talks & Webinars

WEB.Perform.001

23.04.2026

High-Performing Teams 

Webinar addressing the phenomenon of high-performing design teams and how we can build one and leverage advanced connectivity and automation.

WEB.Prod.001

07.05.2026

Product vs Design at  Scale

Webinar for design leaders who are often integrated into large organisations. We make learning real by integrating your live work challenges into the learning journey, from theory through to application.

WEB.Lead.001

21.05.2026

Transparent Design Leadership

Webinar reflecting on how to build a beneficial design/product relationship foundation by leveraging the design knowledge in the right context.

WEB.Fun.001

04.06.2026

Integrated Design Function

We often hear about collaboration between agencies and in-house teams.  This webinar focuses on the majority of pitfalls and how to avoid them.

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Tailored, affordable, and precisely dedicated to your cause.

Why

Led by practitioners
We are a team of practitioners, makers, and design leaders with a passion for sharing our expertise in defining, mobilising, and leading design propositions in a product-oriented world.
Make it
We combined the necessary foundation in teaching materials and frameworks, yet the core of the course is in practical implementation. Face-to-face (or in-house for organisation) and online (for individual participants and webinars) — Delivering a personalised and practical learning tailored to your situation.
Practical assignments
You bring the challenge, we combine it with our expertise. At the intersection, we’ll decide on the approach and co-develop the plan with you / for you. The bottom line is that you walk away with a solution that you can integrate tomorrow.
Knowldgebase
Our combined learning includes 100+ case studies with practical implementation. Our contributors shared their stories and failures so that we can minimise yours. Failing fast is not a strategy. Learning fast by making informed decisions is.
Endorsed
We deliver workshops and lectures across the world — including SP.EDU (Singapore), BATH.AC  (UK), FAVU.VUT (CZ), VSVU.SK (SK), LBG (UK), and SKY (UK).
Focus cohorts
To achieve the best outcome for all our participants, the classes are limited to 9 people. 
Community
Everyone offers some kind of platform and a pay wall. We believe that the community does it better. You share your challenge, and we address it collectively. 

+5k

Mentees in DaS™
Academy since 2012

+50

In-company design academies for the finance sector

26%

Reducing the risk in regulated environments

17%

Upskilled the design function using POM

72%

Of the mentees achieved their career goal

£9M

Saved in cross-team integration since 2010

3x

Faster to market without affecting the main team

90

Design Directors as cross-sector direct contributors 

PART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.SamsungPART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.SamsungPART.W.PearsonPART.W.NokiaPART.W.QuantasPART.W.Goldman SachsPART.W.NikePART.W.LBGPART.W.BoSPART.W.VevoPART.W.SKYPART.W.BBCPART.W.UnileverPART.W.SonyPART.W.RipCurlPART.W.AdlibrisPART.W.UOBPART.W.Samsung
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The courses that cover 360º of product design development.

Master
Class.

Find what’s really holding your design team back from becoming an integrated design function in your organisation.

INFO.Mobilise
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Mobilise

INFO.Operate
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Operate

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Accelerate

Teams Training 

SQ .001

ACD001

Team
of One.

The series of articles focuses on individual designers and how to operate in a highly competitive environment by adopting the Design at Scale™ Method.

SQ .010

ACD010

Team
of
Ten.

The series of articles explains how designers operate in small product teams and what advantages they can gain by adopting the Design at Scale™ Method in their organisation. 

SQ .100

ACD100

Team of One Hundred.

A series of articles explaining why the design in large organisations consumes more time, energy and dedication to launch simple proposition ts scale.

SQ .1%

ACD1%

Team of One Per Cet.

The series of articles focuses on an entrepreneur setting up a design function and scaling design delivery using the proprietary Design at Scale™ Method.

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All modules are interchangeable and can be tailored to your specific use case. 

Modules.

01

On Design Product Management

02

On Product Design Leadership

03

On Product Design
Strategy 

04

On Product Design
Quality

05

On Product Design Value

06

On Product Design Process

07

On Product Design Briefing

08

On Product Design Teams

09

On Product Design Research

10

On Product Design Story

11

Product Design Language

12

On Product Managing Service

13

On Product Design in CX

14

On Product Refinement

15

On Design System & Brand 

16

On Product Design in Org.

17

On Product Design Resources

18

On Product Design Tools

19

On Product Design Development

20

On Product Integration
0101010
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Each participating party is eligible for the following benefits.

Benefits.

DaS™ Courses
All recorded courses are in our community. 
DaS™ Supply
All assets in our asset library.
DaS™ Licence
Continued access to Livebook, our digital learning platform.
DaS™ Set
All participants will receive the DaS™ Set, including book & journal.  
DaS™ Community
Access to our design community. All your challenges in one space — direct line for the 1-2-1 reviews.

For Practitioners

We Make

An individual class for design leaders, managers, and design directors who shape their design function in their organisation.

£2500

£990

09 x 45min session in a month

MOBILISE – Personal Foundations

OPERATE — Systematic Design Leadership

ACCELERATE – Automating Design Delivery

BOOK & JOURNAL – Free Assets

All ASSETS from Design at Scale

20 x Design Leadership Modules

For Organizations

We Transform

A program designed for organisations that are looking to adopt or transition their design team to a product design function delivery model. 

£25,000

£9,900

9-week engagement (10days)

MOBILISE – Team Design Foundation

OPERATE – End-to-End Design Integration

ACCELERATE – Operational Excellence

BOOK + JOURNAL – Free Assets

All ASSETS from Design at Scale

20 x Design Leadership Modules

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Frequently Asked Questions over chat or discovery calls. 

FAQ.

Where is Design at Scale™ based?
Our present address is Building C3, 13 Soames Walk, London SE10.
When we run in-person workshops, we often hire a dedicated space to have the privacy to help with their own professional development and networking.
What formats do you offer?
At the moment, we offer bespoke training online and in-house (or in-agency). 
Is this for beginners?
Our intent is to have a quality engagement with a professional with at least 10 years of experience in the field. Feel free to reach out; we can recommend you to our partners who offer postgraduate and beginner courses. Our motto: “No one is left behind“
 
If you transition or pivot your career, we'll help you to repackage your existing skills to your new product-related function.  
Do I get a job after the course?
We are not a recruitment agency, yet we have over 850 Talent Partners who often reach out to fill gaps in their portfolios. We recommend all our students with no introduction fee.
Do you teach Figma or Vibe Coding?
The advanced automation we provide as part of the course is centred around Figma, MCP, Cursor, GitHub, and the Atlassian package. What we provide is the frameworks and how to implement them — the beauty is that you can do it with Office 365, Notion, Google Drive, or build it in Base44. Choice is yours once you understand the foundation. 
Do I earn the certificate?
Of all the participants I have had the chance to work with, none have asked for a label (in this case, a certificate). The certificate is good for recruiters and talent partners, but the real skills make the difference. If you can apply them, you’ll be seen as an industry leader, and no label will be necessary. 
What is your refund policy? 
All purchases are non-refundable. If you can not attend one cohort, you can simply join another. The licence agreement is governed by our Terms & Conditions.
What is the deadline & timing?
Genuinely, all events have their appropriate deadlines. Over the years, working with individual leaders, we have established our own timeline. That means 10 sessions happened over 10 days, 10 weeks or 10 months. If we have a group session, we prefer weekly engagements as they yield better results for you. 
Why should I choose you over another provider?
We believe that the market offers a great variety of courses with different levels of depth, focus, and price. 
 
You can spend £45k on the course and learn the same thing for £5,60 in the public library.  The difference is in connections and impact. While some academies focus on practical UX, UI, strategy, or exclusively on design leadership or fame, our expertise lies in the inception of Product Design and a Product Operating Model in complex, regulated environments. 
What support do you offer once the course has finished?
Our support is targeted at the DaS™ Community — and for very practical reasons. One Space, one Language, One Team, one Product is the core ethos of Design at Scale™. 

Do not TAKE
our WORD for it.

Like-minded minds that share the same passion for orchestrating and documenting design decisions and shaping their organisation through design. 

SPEAKER

Design 
at Scale™

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Categories

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Data

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Share

Internal

Collaborate

Resources

IBM PlexSan
Regular
Charcoal

Design at Scale™ is defined by three models, which form the Method. Each model operates in a different part of the business and collects and informs parties on design and engineering decisions that have a direct impact on the delivery.

All brands and trademarks presented on the Design at Scale™ website are owned by their relevant companies or agencies. The projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without written approval from Design at Scale™ (alternatively GIVE™, 9V™) and/or relevant companies and agencies.

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