Dear (none)Designer,

Welcome back to the forty-third Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency.

The pitch is often perceived as something utterly out of our reach; arguably, it is the most fundamental part of human survival. There was plenty of good literature about pitching, presenting, influencing, and suggestion making; in fact, the entire society is crossed with the word "pitch" in different shapes and forms.

Fundamentally, we all have to persuade others every day, whether it's persuading our kids to wear a jacket, asking our partner to go for a bike ride over the weekend, or looking for a poppy to go out for a walk. Regardless of all these interactions, we are pitching an idea to someone or something worth considering as a company or partner.

Similarly, in business terms, designers present ideas to potential clients about new branding, design, research, thinking, interface design, product development, or a simple project update. We can delve into the great length of what makes a great pitch: how to set up the story, where and how to create a hook, where to ease in, and where to push, as well as how to articulate it well to get our 'yes'.

Here are the top five areas in your life where you want to get your ass to;

1. Tribe — since the Palaeolithic era, every human is born into a society seeking the acceptance of a tribe; the first form of relationship that we have is with the community to which we are born. Being accepted by the tribe is the first significant milestone in our lives.
2. The friendship — it might not be so obvious. Still, even the friendship goes under the scrutiny of pitching and understanding that we choose our friends and our friends choose us based on the perception of the values that we share. Cyclists looking for cyclists, Climbers looking for climbers, and people who want to drink and party, well, you know the answer to this, too.
3. Sex — the ultimate pitch of our life is choosing a life partner. This is probably the most exciting and equally challenging pitch of our lives. Once we find the special one, we enter a round of constant pursuit of pitches throughout our entire life to sustain, cultivate and elevate our relationship with this special one.
4. Family — if that is not complex enough, the family's predicament of understanding multiple relationships had very transparent pictures throughout the group, showing that we are related by blood and where the standard rules do not apply. Anyone who tries to reason with their kids often fails.
5. Reputation — amongst many others, the reputation is something that we all unknowingly care about. What does he think about me? What does she feel about me? Am I the right partner? Is she the right partner for me?

Here are the five areas where you want to get your pitch right in a business

1. Interview – The first one comes to getting the job. If you pay for the right job and you don't get it, you are sad. If you pitch for the wrong job and you get it, you are set. Defining what you want, yes, to it's essential—clarifying your 'yes' before any stage of your career is indispensable for a successful path.
2. Acceptance — to have a long and lasting career, you need to be accepted every day. Your micro-interaction will cultivate your relationship with the audience, who either accept you as a source of true wisdom and reinforce your continuity within this reliance.
3. Trust — in the business, trust matters. Navigating the trust in any organisation can be as challenging as life itself. Everybody might have a different agenda, or the daily mundane interaction may derail your long-term ambition to build yourself as a trusted advisor.
4. An idea — everybody has a good idea. It's often about how it's going to be executed, the people who will reflect and buy into your ideas, essentially buying your reassurance that you, and only you, can deliver it.
5. Relationship — business relationships are one of the most complex propositions in today's world.

It is mainly down to legislation, regulatory law, and, most inevitably, to the profit if the relationship is mutually beneficial; all parties prosper. However, if, for whatever reason, this unity is fragile at some point, the relationship can turn as quickly as flipping a coin.

As you can see, this simple update could become an entire book. In fact, we will be offering several books on our website that relate to the scaling design proposition. Some may not be design-related, but they certainly help you see the world's perspective and navigate the design world better.

For more information, please visit Designa at Scale™ – GRID Magazine, where you can find additional relevant articles that explore high-performing teams, self-organising teams of 001, teams of 010, and teams of 100 that deliver the value proposition within a product-led environment.