Yes, let's begin.
Where shall we start? The newsletter, articles, posts and many other forms of content are generated in order to scale your design career, your little studio or your design team to manage a design department.
Regardless of the challenge, there is an element of design and an element of scale, and that is why we are set on the journey to discover how designers scale their design proposition. In other words, how individuals shape future organisations through design.

Undoubtedly, this will come with some tension. Businesses often have a very specific vision for their design, and marketing teams want to have their say on where development should be involved and where customers should be included. And how about the tools and accessibility – well, you've got it. It's a complex proposition, and many of us get it wrong. I certainly did a few times til the point when I started studying and testing, evaluating, and asking the smartest people than me about how best the design can serve the product design delivery.

I've coined the term Design at Scale™ – for over the last 20 years, I've dedicated myself to collecting and analysing different methods in various circumstances that help designers deliver value propositions within their organisations.

Here we are on the journey where design informs the process, design is the process, where process empowers the flexibility and adaptability of the team or an individual.

Let us know what you want to hear, ask a question, debate the point or validate your own design challenge.

Thank you for your time
Let's scale together.
J+