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DaS™ – GRID Publication

Be More than
just a Designer.

GRID Magazine started out of a need to share the knowledge from our internal courses with the wider design group. Today, we have reached over 200 articles and close to 5k subscribed readers. The ambition is to bring you the success stories about scaling the design proposition to your doorstep.

Author's Name

AVATAR

inResearch

42

inWriting

77

Released

230

The M-Shaped Solution

Aligning Human Senses and Technical Communication to Unlock Enterprise Scale In a quickly evolving global corporate environment, cross-functional alignment is the ultimate metric of operational achievement. Yet, semantic and physiological noise creates friction at …
April 6, 2026
 · 
4 min read

Why Your Design Transformation Fails

Why Your Design Transformation Pilots Work, and Your Enterprise Design Function Rollouts Fail The modern enterprise does not have an innovation problem; it has an adoption problem. While small-unit pilot routinely sparks excellence, the …
March 30, 2026
 · 
6 min read

The Agentic Shift: Why Your Design System is Failing the AI Era

As the world evolves around the LLMs and AI, we built design systems to help humans work faster and stay consistent. We treated them as static libraries of parts—UI bibles that promised order in …
March 23, 2026
 · 
7 min read

Empathy as Infrastructure: The Internal User Experience of Scaled Systems

The ultimate metric of any enterprise system is a deceptively simple question: Does it speed your teams up, or does it slow them down? The main idea is that the financial return on a …
February 16, 2026
 · 
4 min read

Unbiased Scale: Driving Corporate Alignment Through Systemic Decision-Making

In a large enterprise environment, product design decisions frequently devolve into a battle of subjective opinions. The main idea of this article is that subjective design alignment does not scale; true corporate velocity requires …
February 9, 2026
 · 
3 min read

Why Scaling Your Product is Leading to Cohesion Crisis

Enterprise growth is a double-edged sword. As a majority of organisations scale rapidly, a terrifying reality sets in: the visual and functional integrity of the digital product begins to fracture. The main idea is …
February 2, 2026
 · 
4 min read

On Designing (*) an AI

In early 2026, we all saw some experiments and prototypes in which one node connected to another could transform an image into a series of retail-ready image collections. Where the Cursor can, with an …
January 2, 2026
 · 
6 min read

Y25 Nº67 GRID Mag – Building the product design team

Dear (none)Designer, Welcome back to the sixty-seventh Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Building a product design team with knowledge …
July 30, 2025
 · 
3 min read

Y24 Nº60 GRID Mag – Visual literacy is disappearing

Dear (none)Designer, Welcome back to the sixtieth Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. For those who study design, names like …
December 30, 2024
 · 
2 min read

Y24 Nº59 GRID Mag – There is not such a thing as Miro Designer

Dear (none)Designer, Welcome back to the fifty-eight Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. The coaching session began with a gentleman …
November 30, 2024
 · 
3 min read

Y24 Nº58 GRID Mag – Enhancing none design task for design team

Dear (none)Designer, Welcome back to the fifty-eight Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Designers often need key insights, evidence, and …
October 30, 2024
 · 
2 min read

Y24 Nº57 GRID Mag – Tool changes process remain

Dear (none)Designer, Welcome back to the fifty-seventh Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Last month, we discussed automation and its …
September 30, 2024
 · 
3 min read

Y24 Nº56 GRID Mag – Automation is the Product Design Delivery

Dear (none)Designer, Welcome back to the fifty-sixth Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Recently, most of our updates have focused …
August 30, 2024
 · 
2 min read

Y24 Nº55 GRID Mag – How Entertainment changed the design

Dear (none)Designer, Welcome back to the fifty-fifth Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Entertainment and design have always worked hand …
July 30, 2024
 · 
3 min read

Y24 Nº54 GRID Mag – Design system is not a brain of the organisation

Dear (none)Designer, Welcome back to the fifty-fourth Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. We often see references to the design …
June 30, 2024
 · 
3 min read

50 Design Mistakes

01/ Holding design meetings for the sake of holding meetings.02/ Adopting a compensation plan that no one understands.03/ Copying the competition, yet expecting to surpass them.04/ Treating employees as a cost rather than as …
June 8, 2024
 · 
3 min read

Y24 Nº53 GRID Mag – Design Ecosystem that grows the business

Dear (none)Designer, Welcome back to the fifty-third Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Today, we will discuss how organisations can …
May 30, 2024
 · 
2 min read

Y24 Nº52 GRID Mag – How to sell your Design System to a client

Dear (none)Designer, Welcome back to the fifty-second Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. Many agencies still relying on template-based delivery …
April 30, 2024
 · 
3 min read

Y24 Nº51 GRID Mag – Design System Value proposition

Dear (none)Designer, Welcome back to the fifty-first Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. What is a design system? Over the …
March 30, 2024
 · 
6 min read

Y24 Nº50 GRID Mag – Don’t be the best UI Kit in the town

Dear (none)Designer, Welcome back to the fiftieth Design at Scale™ Newsletter – where we explore innovation and how design sparks real change in large organisations and agencies. With the arrival of Figma in 2015, …
February 27, 2024
 · 
3 min read

Y24 Nº49 GRID Mag – Design system is not Design at Scale

Dear (none)Designer, Welcome back to the forty-ninth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. After implementing several design systems, we often …
January 30, 2024
 · 
3 min read

Y23 Nº48 GRID Mag – Designing Design System Solution Architecture

Dear (none)Designer, Welcome back to the forty-eight Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Recently, we have been advising on a …
December 30, 2023
 · 
4 min read

Y23 Nº47 GRID Mag – Siloed Design Teams

Dear (none)Designer, Welcome back to the forty-seventh Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Every designer in the world has been …
November 30, 2023
 · 
3 min read

Y23 Nº46 GRID Mag – How to increase the impact of Design Department

Dear (none)Designer, Welcome back to the forty-sixth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. In the series of hyper-performing teams published …
October 30, 2023
 · 
3 min read

Y23 Nº45 GRID Mag – KPI of Design System

Dear (none)Designer, Welcome back to the forty-fifth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. While building my first design system in …
September 30, 2023
 · 
3 min read

Y23 Nº44 GRID Mag – Design Value Proposition

Dear (none)Designer, Welcome back to the forty-fourth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. With close to 3000 interviews on different …
August 30, 2023
 · 
4 min read

Y23 Nº43 GRID Mag – The Pitch

Dear (none)Designer, Welcome back to the forty-third Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. The pitch is often perceived as something …
July 30, 2023
 · 
4 min read

Why Slack Is the #1 Distraction In Your Business.

Over the centuries, we humans have improved our tools to be sharp, resilient, and robust enough to conquer different materials in specific conditions. With digital ventures, we invented software to carry out digital work …
July 20, 2023
 · 
8 min read

Y23 Nº42 GRID Mag – Design Team that scales the value of the company

Dear (none)Designer, Welcome back to the forty-second Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Plenty of advice on how to build …
June 30, 2023
 · 
4 min read

Y23 Nº41 GRID Mag – A Series Design Check List

Dear (none)Designer, Welcome back to the forty-first Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Everybody these days is an entrepreneur, everybody …
May 30, 2023
 · 
5 min read

Y23 Nº40 GRID Mag – A Series Startups NOT to do list

Dear (none)Designer, Welcome back to the forty Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Every human looks for a shortcut. One …
April 30, 2023
 · 
5 min read

Velocity and KPI

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Figmas Segmenst(001↘︎), and we designers help our engineering team locate the right/final …
March 31, 2023
 · 
7 min read

Y23 Nº039 GRID Mag – Connecting the dots between your organisation and design value proposition

Dear (none)Designer, Welcome back to the thirty-ninth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. No one would dispute that the primary …
March 30, 2023
 · 
7 min read

Design Segments

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Broadcasting Design(↘︎Link) and how having a centralised source of truth. In order …
March 29, 2023
 · 
5 min read

Broadcasting Design

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Design planning(↘︎Link) and how the basic structure of design operations can improve organisational …
March 27, 2023
 · 
6 min read

Design Planning

Welcome to the Jira for Designers series, brought to you by Design at Scale™ Academy. In a previous article, we discussed ReDefine the Relationship(↘︎Link) and how we might approach entering development environments. This article …
March 24, 2023
 · 
8 min read

Redefining Design Relationship

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed the relationship between Agile and Design(↘︎Link). This article will explore how designers …
March 22, 2023
 · 
5 min read

Agile & Design

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed the Definition of Done(↘︎Link) and how it impacts the overall delivery. This …
March 20, 2023
 · 
5 min read

Definition of Done

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed the Definition of Ready and how it impacts delivery within the in-house …
March 17, 2023
 · 
4 min read

Design Handoff

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed how behaviour-driven development(↘︎Link) helps designers define user stories better and how we …
March 15, 2023
 · 
6 min read

Behaviour Driven Development for Designers.

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Confluence as a knowledgebase(↘︎Link) complementing the Atlassian Jira Board(↘︎Link). This article will …
March 13, 2023
 · 
7 min read

Confluence Knowledgebase Integration

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Sprint for Designers(↘︎Link) and how best to run your Sprint for designers …
March 10, 2023
 · 
7 min read

Sprint for Designers 

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In a previous article, we discussed Scrum for Designers(↘︎Link) and how best to organise your work in the …
March 8, 2023
 · 
6 min read

Scrum for Designers.

Welcome to the Jira for Designers series, brought to you by Design at Scale™—Academy. In a previous article, we discussed Kanban(↘︎Link) and its advantages for an agency or product design team. In this article, …
March 6, 2023
 · 
6 min read

Kanban for Designers

Welcome to the Jira for Designers series, brought to you by Design at Scale™—Academy. After the basic intro(↘︎Link), let’s dive right in. Today’s article will examine the very principle of Kanban. Before we dive …
March 3, 2023
 · 
7 min read

Setting the basics for delivering Design at Scale™

Welcome to the Jira for Designers series brought to you by Design at Scale™ – Academy. In the following articles, we explore how designers can get the best out of Agile(↘︎Link), Agile UX(↘︎Link), and …
March 1, 2023
 · 
5 min read

Marketing at Scale with Figma

Welcome to the Figma series brought to you by Design at Scale™ – Academy(↘︎Link). Today, we’ll dive into Marketing(↘︎Link). As the majority of our work is to sell or promote someone's product or service, …
February 28, 2023
 · 
4 min read

Y23 Nº038 GRID Mag – Design Operation in 21st century

Dear (none)Designer, Welcome back to the thirty-eighth Design at Scale™ Newsletter – focusing on innovation and how design drives change in a large organisation or an agency. Every organisation in the world strives to …
February 27, 2023
 · 
5 min read

Figma File Structure.

Welcome to the Figma series brought to you by Design at Scale™ Academy(↘︎Link). In the last article, we explored what role tiles play in Figma visual discovery and how we can improve the findability …
February 23, 2023
 · 
7 min read

Figma Space Structure

Welcome to the Figma series brought to you by Design at Scale™ – Academy(↘︎Link). After five articles and almost 100+ messages, “How do you …” here are two articles that will bring you closer …
February 21, 2023
 · 
7 min read

Dare to Scale

Design is on it’s pivotal point. Speed, strategy, thinking, craft, complexity, systemisation and the overall integration made design function 20x faster than 30 years ago. What is the next chapter of design?

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